Member Access

Product Design Lead
-
2016 - 2020
Modernization
ASCAP needed to change the conversation around how members perceived the brand from an out-dated experiences. Member were unable to self-serve and many items required manual ASCAP staff intervention.
My role and responsibilities included ideation, design and setting the systems for the design team going forward. I created the initial designs and set the original grid system, type styles and more.
Teamwork
Working with numerous product managers, designers, back-end engineers, front-end engineers, internal stakeholders and more. Every project was a team effort across the organization to layer in member feedback and insights.
Goals
1
Create a singular experience for member's needs
2
Update for the responsive web
3
Simplify the experience based on member feedback

Dashboard

Before

Member Access lacked a consistent navigational structure and wasn't usable on a mobile device.

After

Spoke with users and redesigned the application to work on more devices. Created more contextual information for the user.

Works Registration

Before

Works Registration is the cornerstone of the performance rights process, without a registration songwriters are not paid. On average this form/process would take the user 15-20 minutes per work to register.

After

With the registration we reduced the time period to under 2 minutes. Works can now be started and registered on the go. The process is consolidated to a single page, simplying the overall process.

Mobile Pass

The International Party Identifier (IPI) number is the identifier for songwriters and publishers. We created the ASCAP IPI Card to make their number accessible allowing for more accurate registrations. The user flow below details for the developers the experience.

Interactive Earnings

LaUNCH

Interactive Earnings changed the way writers and publishers interacted with their statements. No longer was a PDF or CSV requiring manual intervention and understanding but now it became a serious of tables and graphs. This redesign allowed members to discover insights quicker and easier than ever before.

rEDESIGN

After launching Interactive Earnings and hearing from members, we continue to iterate on the product. We designed ways to engage in filters consistently and elevated relevant information earlier on the page.

rANGE sELECTOR

For the first time ever, Interactive Earnings allowed members to see trends in the statements. No longer did users have to create their our data visualizations, with a few clicks Interactive Earnings did that for them.

wORK lIST

We continued to improve our tables, search functionality and navigational elements. With each launch we learned more about  usage and continued to optimize.

Metrics

34% Increase

Increase in Works Registered in the new app

1 minute and 15 seconds

is all it takes to register a work where previously it take 10+ minutes per work