As part of the redesign, we needed to justify to the different departments how the update would effect their legacy content. As a team we spent time unpacking what was the most important communication for each ASCAP audience and providing a space for further content.
This redesign was ASCAP's first step into responsive web design. We had to balance the internal processes of the organization with the shifting external expectations. This redesign helped move ASCAP's internal stakeholders to start thinking about the impact on mobile and how to better prepare for the future.