Video was created by the Marketing team to showcase the AR Filter and educate our instagram followers on how to use it. Our goal was to encourage engagement and hear the songs our members are creating.
To help promote ASCAP’s annual conference and drive ticket sales, we create a filter that imagined the user speaking at the event.
Due to COVID, the annual event had to be canceled and moved online. To utilize some of the creative, we modified the filter to showcase members performing their songs at home so we can feature them.
Working with them was easy and seamless. They were able to quickly create ideas and help us sell them internally