We launched a new DTC heart failure drug as the Art Director I worked on the emails, website, in-office, direct mail, print and digital ads and assisted the creative director on the TV spot.
This campaign focused on raising awareness worldwide about the impacts of heart failure. I worked on the print, digital and accompanying CRM program. The CRM included emails, direct mail and a guidebook.
Came up with multiple concepts for the colored rings around the woman's knee.
